CompTrain is an online training program that offers a comprehensive approach to training for elite competitors, encompassing physical, mental, and nutrition training.
It has a proven track record of success, with many of its athletes consistently performing at the highest levels of competition, including the CrossFit games.
CompTrain fitness app faced limitations with its standard third-party platform, resulting in a 30% user base loss due to complex registration processes.
Accessing crucial user data was a struggle, leaving customers dissatisfied with limited training features. CompTrain recognized the need for a stronger brand and unique value proposition but couldn’t achieve it with the standard third-party system.
Our team embarked on a journey to create a custom mobile and web health app, tailored for both athletes and coaches. Revamping the registration and onboarding process was a key step. We designed an intuitive, keyboard-free system that made completing the registration form a breeze, minimizing any user base loss during the migration.
Introducing exciting new features was a priority, including age-specific training programs, daily mindset stories, warm-ups, workout strategies, and in-app movement videos. These enhancements allowed users to engage with daily workouts, recording scores effortlessly.
To empower coaches, we integrated a streamlined coaching web portal, reducing workout input time by 30%. This eliminated the need for live streaming whiteboard explanations, setting CompTrain apart with a superior coaching experience.
We identified a new segment of users training from home, leading to a remarkable 50K increase in CompTrain’s user base.
Our collaboration with CompTrain spanned from 2019 to 2023, aligning with their strategic shift towards marketing. We facilitated the training of a new maintenance team, offering videos and documents for a smooth transition. Our goal: ensure a seamless handover for long-term success.
A new coaching web portal reduced workout input time by 30%.
Identification of a new segment of customers led to 50K of new users.
Real time analysis of information led to a 100% access to user insights.
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